organic skincare

Personal project

In 2020, I worked on a job interview assignment to create branding for young working women. The goal was to keep it playful and youthful. To do this, I studied the lifestyle of these women closely, getting to know their likes and needs.
For the branding, I chose colours that felt fresh and natural. I used soft strokes in the logo and patterns to give a gentle, lively feeling. Everything was designed to be friendly and appealing to young women, balancing fun and professionalism. I wanted the branding to feel like a natural fit for their lives, making it easy for them to relate to and trust the brand.