ananya ojha
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eco liv
Illustration | Packaging Design | 2021
Illustrator | Photoshop
Nordic Seed Design | Visual Designer
I worked on the Eco Liv project in 2021 when I was working as a designer with Nordic Seed Design. The project involved creating a series of six postcards focused on promoting circular fashion and highlighting its associated benefits.
In the initial stages, I dedicated time to researching circular fashion, which sparked the idea of weaving a compelling narrative throughout the set. I wanted all 6 artworks to be interconnected yet be unique to its own topic. Drawing inspiration from various sources, I meticulously outlined the concept and brought it to life through intricate illustrations using a combination of Illustrator and Photoshop. The result is a cohesive collection where, upon closer inspection, all six postcards seamlessly merge to form a unified and visually striking composition.